- To develop a strong voice in the US Congress and each of the State Legislatures.
- To work closely and exchange dialog with other organizations.
- To educate the consumers as to the appraisers no bias roll in the value process.
- To insure the accountability of both the appraisal profession and the financial institutions with whom the appraiser provides services.
- To provide leadership in the emerging appraisal market.
- To provide member awareness of the key role of the American Guild of Appraisers to the appraisal profession.
- To help legislate policy that reaches beyond narrowly focused appraisal issues, to build a stronger and broader coalition.
- To recognize the role of appraisers in establishing ethical conduct for the appraisal industry.

